PsyBUS Email Listserv Topics to be Discussed
Specific topic areas to be covered include but are not limited to:
- Provide opportunities for online learning in the form of courses and consultation.
- Keep our subscribers informed of demographic variables related to specific types of products needed in the marketplace.
- Develop and assesses services and products to encourage quality & integrity in the members of the professions we serve.
- Promote a collaborative learning community among our professionals and other groups of professionals on the Internet (marketing specialists, copyright attorneys, book publishers, editors, printers, audiotape developers, videotape directors and producers, etc.).
- make product development and marketing ideas easily available electronically to professionals and consumers by way of the Internet.
- how to best develop and market products & services
- ethics, establishing legitimacy, integrity
- reviewing samples of advertising, brochures, logos, press releases, etc.
- details of layout and design
- finding publishers for books
- where to market most effectively, demographic resources
- how often to advertise in various forms of print and on-line media
- where to advertise on the Internet
- relative costs of various types of marketing such as radio, TV, print, on-line
- psychology-related web site development tips
- web site project/sales collaboration
- forming relationships for co-marketing
- finding sponsors for web sites
- how to make professional audiotapes and videotapes inexpensively and efficiently
- printing resources and costs
- books, workshops, audio or video-training courses on various aspects of product development and marketing
- on-line educational programs for-a-fee
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