by Ian Pitchford
Some opening thoughts...
I have been pondering the organizational problems of InterPsych and this lead me to pick up Dr. Edward de Bono's book Serious Creativity: Using the Power of Lateral Thinking the introduction of which begins:
"If I were to sit down and say to myself, "I need a new idea here [insert actual need area]," what should I do?
- I could do research and try to work out a new idea logically.
- I could borrow or steal an idea used by someone else.
- I could sit and twiddle my thumbs and hope for inspiration.
- I could ask a creative person to produce an idea for me.
- I could hastily convene a brainstorming group.
Or I could quietly and systematically apply a deliberate technique of lateral thinking (such as the random word technique), and in 10 to 20 seconds I should have some new ideas"
Well I think InterPsych needs lateral thinking now and one technique is to use the provocation word PO, which is derived from words such as supPOse and hyPOthesis, together with the random word technique, so that a thought provoking statement can be formulated. I opened my Oxford English Dictionary, closed my eyes, and stabbed my finger into the book...the phrase was minister to...attend to the needs of, so we have:
PO, organizations like InterPsych should minister to...
Well, what needs, and whose needs, should InterPsych attend to?
Does InterPsych meet these needs?
References:
De Bono, Edward (1995), Serious Creativity, London: Harper Collins
Gardner, Howard (1985), The Mind's New Science, New York: Basic Books
The Oxford English Dictionary, Oxford: Oxford University Press
About the Author:
Ian Pitchford, Department of Biomedical Science, University of Sheffield, Western Bank, SHEFFIELD, S10 2TN, United Kingdom
Revised 10/03/08 by Marlene M. Maheu, Ph.D.









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